Services — CRM & Marketing
Your whole auction in one dashboard.
Total dealers, vehicle purchases, sales volume, and average sale price — live from your own data. Search any buyer or seller, review their purchase history, and see how they responded to your last campaign.
50
Buying Dealers
18%
Open Rate
$2,200
Avg. Sale Price
9
Opportunities
Sample dashboard view. Your numbers, your dealers, your sale.
The database is the easy part. The targeting is the difference.
Because we're connected to your operating system, every message is written against what a dealer actually buys — make, model, price band, lane, frequency. No blast lists, no guessing.
- CRM built on your live auction data
- Notes, call history, and dealer monitoring
- Email blasts and surveys
- Dealer engagement and re-engagement campaigns
- Vehicle predictor tool from previous purchases
- Dashboard review for ROI, analytics, and communication timing
Three campaigns around every sale.
Pre-Sale
Announce the run list to the buyers most likely to bid on it, days before the lanes open.
Day-Before-Sale
A short, personal nudge with the specific units that match each dealer's buying history.
Post-Sale
Follow up with the no-shows, thank the buyers, and re-engage the dealers who went quiet.
Target marketing by category
The data
We organize your data — and there is real power in it.
We are constantly analyzing the data to improve the connection to the Buyer or Seller. Every sale sharpens the targeting, the timing, and the message.
ROI
Every campaign is measured against sold units and revenue, so you always know what your marketing returned.
KPI
Open rates, click rates, dealer engagement, and lane attendance tracked in one place, sale after sale.
Conversations
Calls, texts, and emails logged against every dealer record — the relationship history behind the numbers.